Understanding what it means to live “toxin-free” is a mystery to many, BUT it’s a conversation that is being had more and more. Learning how the ingredients in your beauty and household products affect your health is so important, in large part because the companies producing these products are doing a fantastic job covering up these harmful ingredients, despite the fact that these toxic ingredients are causing serious health issues to a lot of people.
Now, let me also be the first to say that transitioning to a toxin-free lifestyle is not a sprint. It takes time. If you try to jump in head first, it’s going to feel extremely overwhelming, though I can admit it’s tempting.
Today, I’m interviewing Kayt Shumaker, the Crunchi advocate that turned me on to the brand. She’s sharing a very honest story about how switching to a toxin-free lifestyle changed her life for the better, and it’s definitely worth reading–even if you’re totally on the fence about this topic.
What caused you to become interested in toxin-free beauty?
I had always struggled with makeup irritating my skin. I was a loyalist to brands from Sephora because they did a good job at hiding all of the redness and irritation. After discovering the ingredients in my products may have been linked to my skin irritation, I began to look into cleaner options. But I was never satisfied with the performance of any of the toxin-free brands I had tried until Crunchi fell into my lap. I was also dealing with infertility issues and after doing some research, I knew that I needed to take a deeper dive into changing more than just my makeup over to toxin-free.
For people who are new to toxin-free beauty, what would you advise them are the most important ingredients to avoid and why?
I’m such an ingredient nerd so I could go on a tangent here. But there are a few I like to call the “heavy hitters.” Parabens and Phthalates are hormone disrupters and are also linked to developmental and reproductive toxicity and cancer. Talc is also a big one to look out for, especially in makeup as it’s often used in loose powders like blush, setting powder, bronzer, shadows, etc. It’s a lung irritant and has been linked to organ system toxicity. Fragrance is also an ingredient I avoid. Many products list “fragrance” on the label, but very few name the specific ingredients that make up a “fragrance.” There could be over 1,000 hidden ingredients in a fragrance. It’s truly mind-blowing.
Why did you decide to become a Crunchi advocate? What is it about their mission or products that resonated with you?
The mission really struck a chord with me. I loved and still love how education-focused Crunchi is. That’s what we lead with. The products are amazing and speak for themselves as far as performance and I was excited to introduce my network to the products. However, I think I was even more excited to help educate them on how to make safe swaps all across the board in their homes. Crunchi gave me the tools I needed to educate myself and others on how to go about doing so! I also saw Crunchi as a ground floor opportunity. There were less than 1,000 advocates nation-wide when I was considering joining. I’d say it’s still a ground floor opportunity as we are only entering into our fourth year of operation this year and the opportunity for earning potential is limitless.
How has eliminating harmful chemicals changed your life?
I feel like I have so many answers to this question! But I think switching all of our products over to toxin-free in our home was a HUGE contributing factor in my ability to get pregnant with my daughter Penelope. My son Leif and she are five years apart and that was definitely not the plan. My heart ached every time someone asked me when we were planning on having another baby. I truly believe that reducing my body burden, which is the term for the number of chemicals in the body at any given time, along with making adjustments to my diet aided in our success with pregnancy again.
What advice would you give to someone who wants to start a journey to clean living? Where should they start?
Just pick a product and start! Makeup was the first thing I started with, and then as I ran out of things like my shampoo, shaving cream, etc., I would replace them with something toxin-free. I would not try to do everything all at once because that can feel very overwhelming. It took us around six months total to completely swap everything in our home.
If someone is interested in becoming a Crunchi advocate or hosting an event, what steps should they take?
This opportunity is truly incredible. We have so many women from all different walks of life ranging from cancer survivers working full-time jobs to homeschooling moms to doctors and nurses. If you’re interested, reach out to an advocate and they’ll get you the information you need. And if you’re interested and worried about not knowing enough about makeup, 74% of advocates have basic or no makeup training prior to the training provided by Crunchi. And 80% are mothers and feel that Crunchii is the perfect balance to their family-focused daily life. We are all dedicated to educating others about the dangers of cosmetic toxins. We are socially, environmentally, and health-conscious. We seek knowledge, become empowered, and transform lifestyles. If this resonates with you, I would encourage you to consider Crunchi!
Are you ready to switch to a toxin-free lifestyle?
I’d love to know where you stand on the topic of toxin-free living; let me know in the comments below. If you’re like me, you can convince yourself that “everyone else is using chemicals and nothing is happening” yet there’s still something gnawing at you on the inside to make a change. Trust me when I say I’m with you! I’m on my way to converting my own beauty and household products little by little. I know the process is going to take time, but with each empty bottle, I know I’m on my way to a healthier life.
Kayt – thank you so much for sharing your story with us! I so appreciate your realness and honesty.
Photos: Adliv Collective