Behind the Screen: The Truth About Fashion Blogging

What do you think of when you see a fashion blogger post?
A few pretty pictures of some perfectly staged location, and usually a smiling face in front of the camera?

Blogging is a funny thing that way. It’s not really meant to reflect real life, and I think that a lot of people who are new to the concept of blogging do not totally understand that. Blogging, particularly fashion blogging, is an imitation of life.  As a reader or follower, you see perfectly staged flat lays on Instagram, or photos from one extravagant vacation to the next.

The truth is, blogging doesn’t really look the way it does on camera. It’s like any other form of social media in the sense that it’s a “highlight reel”. You see what I want you to see: curated outfits and instagram shots that make up a beautiful aesthetic and piece together into one pretty packaged picture.

What you don’t see are the countless hours of sitting hunched over a laptop, and scheduling social media posts at 6 a.m. before work. You don’t see me waking up early on weekend mornings to get ready for photo shoots, or painstakingly tracking expenses in spreadsheets.

love blogging because it’s an extension of me and my story. It’s my art project. But by no means do I want you to think this is what my life always looks like: parading around in beautiful outfits, waiting to be photographed. That’s .05% of the job. And do you want to know the funny part? My absolute least favorite part of blogging is having my pictures taken. A lot of times, photographing new outfits means getting all dressed up on a Sunday evening, in an outfit that I might typically wear for work, when I have absolutely no intentions of actually going anywhere. It also means freezing your buns off to take pictures of a spring outfit when it’s actually 30 degrees (or less) outside.

I’m telling you that today because that is exactly what happened when I went to take these photos. They were taken on a Saturday night when, as if the cold wasn’t bad enough, there also happened to be a hefty wind. I’m wearing under armour under my jeans–but you wouldn’t know that, would you? :)

My faithful followers, I just want you to know that I’m actually a really normal, really boring human being behind this blog. If I can go through a whole Sunday without leaving the apartment, I’m totally okay with that. I drink a lot of espresso and watch a lot of Netflix on my couch every moment that I can. Speaking of which….

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SHOP MY LOOK

Last year’s J.Crew Ruffle Sleeve Tee (this one is almost identical) | Madewell Skinny Skinny Jeans | Valentino Rockstud Flats | J.Crew Signet Bag | Daniel Wellington Watch

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What Others Are Saying

  1. Petra wrote:

    Great post! You are so right and it is great to see that I am not the only one to feel like that :-)
    xxx Petra
    http://www.bagvibes.com

    Posted 4.15.17 Reply
    • Lauren wrote:

      Thank you, Petra! Blogging can be such a crazy world, and there’s so much more that goes into it than people might realize from the surface. I’m glad that this post made you feel less alone. I know it’s tough sometimes!

      Posted 4.19.17 Reply

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