3 Best Brands for Casual Style

Do you opt for yoga pants and an old t-shirt when the weekend rolls around? I’m totally guilty of this, too, but then I catch a glimpse of myself in the mirror and end up feeling like a complete bum. Knowing the effect that not taking care of myself can have on my mood, I’ve been trying to focus a little more on building up my weekend wear.

For those of you in a similar situation, where most of your wardrobe consists of workwear (because…well, most of your time is spent at work), it makes perfect sense for that to be the case. Your wardrobe should reflect your lifestyle but, at the same time, that can leave you with little presentable items for Saturday and Sunday.

When it comes to investing in some casual clothes, my three go-to brands are:

1.) Madewell

Madewell is as good as it gets for quality-made, comfortable basics. They have the best denim selection, including extended sizing for petite, tall, and even maternity. I’ve been wearing their jeans for years and they’ve now molded perfectly to my body. It’s almost as good as a pair of sweatpants!

They also carry an awesome line of easy t-shirt dresses, casual tops, comfortable cardigans, and loose-fit button-ups that look casual but chic. Madewell has also extended its product lines into leather goods, like minimal totes and satchels, intimates (they look amazingly comfortable but I haven’t tried them yet), and shoes.

Depending on what you’re used to, the Madewell price point may be a bit steep for you, however, the quality more than makes up for this; you’ll be investing in long-lasting staples. You can also keep an eye out for promotion codes or sign up for their mailing list to be in the know on upcoming deals.

2.) H&M

I have a love-hate relationship with H&M, as I’m becoming more conscious of fast-fashion and the waste associated with such brands. Still, I haven’t found it in myself to step completely away from some of these brands, including H&M. For items like this little denim jacket that I’ve worn to death and didn’t want to invest a ton of money in, you cannot beat the price point. It’s also one of my go-to options for inexpensive t-shirt dresses, or casual t-shirts. With this brand, you have to know that you get what you pay for, which means not expecting anything to last a ton of washes/wears.

3.) Levi’s

Levi’s are an old-school American favorite, and for good reason. I have tried a few pairs of their jeans and have been surprisingly pleased with the quality and fit for the price point (especially since I’m used to paying Madewell prices). This summer, after what felt like hundreds (but was probably only 10) orders and returns of denim shorts, I asked one of the associates in my local Nordstrom for help finding a pair of denim shorts. Now, mind you, I’m 30 years old so this whole my-butt-cheeks-hang-out-the-bottom trend is not for me, and that seems to be the majority of what’s in store.

However, when the associate pulled out a pair of Levi’s, she prefaced with, “these are really comfy and very flattering on,” and I felt like I had to at least try them on. Once I did, I was sold–so much so that I bought the same pair in denim and white. After a search that long, you just have to go with what works!

In addition to the brands listed above, I’m very curious about Everlane. I know that they are ethically sourced, well-made, and consist of fairly timeless styles. Anyone out there already trying this brand? If so, what do you think? What are your other favorite brands for casual days?


I'm Lauren, a wife, mom, and corporate manager turned entrepreneur. I'm obsessed with organization, love a great vintage mid-century find, and only cook no-fuss meals that take under 30 minutes. In a world of excess, I'm doing what I can to have less and enjoy the simple parts of life. If you're a modern woman who wants a simplified, yet beautiful, life, you have come to the right place. This blog is meant to inspire you, the modern woman, to have a "fewer, better" mentality, and to live with style in all areas of your life.

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Wellesley & King works with several affiliate programs. By clicking through and purchasing items on sites I link to, I may receive a commission. Wellesley & King also occasionally partners with brands on sponsored posts or gifted items.  Sponsored posts are indicated by language similar to “thank you to ‘brand name’ for sponsoring this post.” Gifted items are indicated by “c/o” meaning “courtesy of.”


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